The world of mobile applications has grown exponentially in recent years. In the first quarter of 2020, consumers spent more than $23.4 billion on app stores. Because of the ongoing high demand for mobile applications, users are more strict with the downloads they perform on their devices. That's why if you have a mobile app or you are thinking about mobile app development, you should create a firm strategy to increase your app downloads. Here are some ideas:

Work on ASO (App Store Optimization)

ASO is the optimization of mobile applications in the stores enabled to acquire them. By this optimization, the best is to get users to search for the keywords that are set and find the app at the top of the results list.

Employ keywords

Using keywords is also important to perform proper optimization of the mobile app. Before incorporating them into stores, you should do an investigation of the words that users are most looking for. The objective is to detect the search volume of those words and their importance to the app.

Have a free app

Launching a new free app is a mode to raise the conversion rate of your product. Usually, users who are looking for new apps in stores are more willing to download a free app than a paid one.

Enhance your presence

An online presence for the brand or company that develops an application it's fundamental. Through a website and social networks, you can contribute valuable content to potential customers. You must define the communication channels that work best to achieve it.

Ask for feedback

Encourage your users to review and rate your app is relevant to the ranking of app stores and to maintain great optimization. Positive reviews and good ratings helps highlight your app.

Add the location

App localization lets you reach a bigger audience and demand for places you probably didn't have planned. By doing this, your product will be able to grow and get more users. It should be considered to adapt your application to different languages.

Have fascinating videos and photos

The visual aspect of an app influences the attraction of users, so it's necessary to work on the design of both the icon, screenshots, and elements that are attached in the description tab of the application in the store.

Updating the app

Another mode of promoting your app and getting more users is by eliminating bugs and updating frequently. It's fundamental to always troubleshoot issues that users encounter in your app that they mention in the in-store reviews.

Add advertising

You can create a promotion strategy that helps your potential customers to download and use your mobile app. There are several types of social networks where you can promote an ad or you can integrate marketing with influencers.

Don't forget to analyze user behavior

You should make the effort to understand how much money the users spend on the app, how much time they spend on it, what functionality they spend the most time in, what time they use it, and what is the ultimate goal. By collecting this information you will be able to plan the changes that need to be made, updates, and strategies so that more people download the app.